properly introduced him, in order to well illustrate the problem and allow the user decisive used to warm, we may inadvertently be carried out to warm the mystical and unknowingly made exaggerated propaganda.
recall these years, we have to explain to customers how to warm, to warm to the mystery of the hype, is the main argument of publicity in recent years, we look at this example, to the warm comfort of propaganda:
to warm relative to the radiator methods such as heating and air conditioning more comfortable with the side to warm comfort in the publicity, many companies use a very exaggerated promotional text, see the following passage:
health and the growing popularity of heating methods. Some experts believe that geothermal heating has some health effects. Chinese often say start. This is because the feet are farthest from the heart of the place, in the peripheral blood circulation, leg circulation is weak. coupled with the law of nature is the hot air upward, and the cold air is down to ups and downs, so cold winter, people tend to feel numb legs and feet, cold and very cold, while the emergence or worsening of the disease:
strain or soles of the feet or toes rheumatoid arthritis mm cold causes the body to joint pain, and will lead to sicker or difficult to cure. have long to live in warm indoor environment can effectively improve disease and prevention of joint disease and legs to avoid cramps. to play a therapeutic role in warming.
mm sciatic nerve pain, cold legs and feet will also lead to sciatic pain, sciatic pain, long legs and feet cold is a major factor.
fat legs ache Ma mm legs and feet cold will also cause the whole body blood circulation, will lead the Department of sore legs and feet numb. to the Ministry of legs and feet warm will speed up the flow of blood to avoid the corresponding symptoms.
cold colds and respiratory diseases will lead to an overall lower extremity mm immunity system is reduced, resulting in the generation of a cold or a variety of respiratory diseases, especially for the elderly, children and frail people. to improve the cold leg will speed up the body's blood circulation, it is in a healthy state, will greatly enhance the overall immune system prevention of colds and respiratory diseases have.
diarrhea or loss of appetite mm cold feet cause diarrhea, chronic diarrhea may result in frequent diarrhea or neurological living in the warm environment for people to avoid the cold and similar diseases caused by diarrhea and can improve the appetite and other symptoms. it, in the online forum which is the largest to see a promotional post, network bosses arranged in forum posts, webmasters will be spinning those posts, maybe we recommended to warm the day in they also talked about something similar to the customer, I asked a Beijing-based company's network to warm: can not blame me, I did not write, I also turn other people's blindly exaggerated.
second scare: emphatically warm if they do bad trouble. a lot of this kind often heard some people say, you can not use that small team to the construction, you can not use certain brand of tube, otherwise it will leak to warm, the ground will play drums, heat, etc. will not say. that are intended to simply let the user choose their own construction of it, but I do not know this but scare the user, the user may end because of misgivings and abandon the use of floor heating.
third is evasive: I just talked about in the warm comfort of publicity is a typical example, said a long time to warm benefits, is actually not the point up.
listening to the user The publicity, will eventually feel in a very mysterious kind of warm feeling, and ultimately selected in a mysterious abandoned the ground to warm or warm.
This slogan does not know which was originally written by people within the industry, we do not deny write these words to warm the initial popularity has made some contribution, but still with such a slogan to explain to warm I feel it is very difficult to convince the people, especially as a well-known engineering company more not to warm such publicity to warm. that was nice of the hype, the fact that ugly is a deceptive propaganda! to warm day because the quality is really the central issue of two sets of 315 on the bad, this is actually a company also violated city letter principle, the company's negative image of the industry to develop more negative.
our initial accidental or intentional to warm to cast a veil of the mysterious, do not expose ourselves to, in fact, has given way to the so-called ; to the ruthless opened, we are still warm to the users about how to how good, how come when they do not have the mysterious years ago in Hebei Province on the streets as hawkers, like yelling to do to warm it? so to warm the mystery lie? science and technology, where? even we usually think that the least technical content of the radiator are not so simple to install, these facts has given us bitterly cruel a blow, we should wake up, we can not,beijing escort, as did five years ago to promote to warm up, like 5 years ago as no longer to warm up to promote,beijing massage, to understand the way we should re-warm, Repositioning warm.
to warm the real advantage of what?
to warm the real advantages I think there are two points, one form of heating to change the benefits due to the ground, to facilitate the arrangement of short windows, windows other buildings, to solve the large space, large span of heating problems. The second is the use of low-temperature hot water heating caused by energy conservation and resource utilization advantages these two points alone to warm on a very large value of the promotion and application, we do not have to publicity to warm side that does not matter, as publicity is evasive, is foolish grab a sesame, but the real advantage to warm to hidden, it is difficult to convince people.
to warm a correct understanding of the shortcomings of
We not only want to talk about to warm benefits but also to talk to warm the shortcomings, only to face to warm the disadvantage that we can better use to warm before it can be to warm extended to those who really suitable to warm the building up, it can give full play to warm the role of truly reflect the value to warm.
to warm those shortcomings we must have all know, is not the focus of discussion here, a brief description is as follows:
1, to warm the easy maintenance of 2, when the leak to pinpoint leakage problem .
3, to warm after a long run I think that the current congestion problems
industry does not really solve these problems, we can only tell the user: strict quality control procedures to ensure no leakage to warm cleaned in warm areas to give a good solution to warm them for the popularization and promotion made a bold attempt, and the enterprise has brought some economic benefits, is worth praise.
leak after leak to warm search problem, and now there is no scientific method can be applied to the present have not heard is anyone struggling with this problem, if the technical problems can be solved out, would certainly lead to greater economic development enterprises and good social benefits, the promotion will be to bring more to warm the space. I think this problem is not unsolvable, nor is it significant technical difficulties, it is not difficult than the development of the atomic bomb! key is relevant to the project, to support, as long as the issues to someone to do.
to warm the energy issue on:
The theoretical basis: (indoor design temperature dropped 1 degree, 10% of energy) How much energy to warm in the end? has no real data to support this theory, are rarely seen in recent years, industry experts have relevant papers to examine this issue , to the mouth is often heard from other people a voice: results to the energy problem is actually a warm has been recognized in the Ministry of Construction announced radiant heating to warm .------, this popularity and has played a significant role in promoting, but how much energy to warm in the end, there really 20% or 30% of it? under what conditions we can achieve These energy-efficient data? need industry experts give an authoritative statement of the time!

mystery is not to warm to warm us from the material production, design, construction and other aspects to explain this problem.
1, floor heating to warm the material basis of production
materials and insulation to warm the pipes, heating pipes, for example our way, PEX-c to warm the pipe production equipment more complex, so less domestic production facilities, but occupies 90% of floor heating pipe market share of PEX-a device cheaper, many companies with very little investment can be more than a production line, more than a radiator on the production line to be more convenient, so the production than to warm the pipe radiator much less investment from the production process point of view, PEX-a production process is relatively simple, since all raw materials in the mixed out by the automatic control equipment, while the radiator on the production of more complex, to carry out pre-processing of raw materials , the general and then after welding, grinding, painting and testing process before the product can be made, so to warm radiator pipe production in the production of much simpler. floor heating pipe production threshold is very low, tens of thousands of dollars to invest in a equipment, spend some money to rent a 200 square meter workshop, is an easy plant to warm the pipes. Today, we are also a few years ago several manufacturers from the production line dried up, so we often hear people say such and such small factory pipe material is not reliable, backward production technology, there is no guarantee of quality, etc. So the production floor heating pipe is no mystery.
2, let us look to warm construction.
construction complex to warm it? This is not a lot of construction workers to warm themselves work out what package clean, also mentioned earlier that some couples with a bike pump out access live doing? laying insulation nothing complicated, rural women can do well, plate to warm the pipes as long as the read drawings (not even drawings) some people did, so in reality this situation we have to talk about how to warm the construction of how important, how the mystery is not how to convince people of. look at the radiator Construction will require high compared to warm more,beijing escort,after years of use, at least not for rural women is dry! radiator pipeline construction requires certain construction techniques, the use of galvanized steel construction, the state and also a special plumber this type of work, or difficult to dry out live to see, not like warm, a buried concrete all see it, so there is nothing to warm the construction of the mysterious.
3, the design complexity to warm it? mysterious Why?
to warm on the design, the current state of the industry is not very good, the normal situation is that the drawings by the Design Institute will be designed according to the drawings engineering company, but now many do not know why the design institute's drawing is not realistic, and most must be changed later can guide the construction, such as the right manifold design position, coil pitch design does not meet the requirements of either the line or to set the length of the problem, in short, must change before they can use, then in most cases to warm by Engineering redesign, this time someone came out to say, to warm the drawings are designed not institute, are designed by our own construction units, etc. fierce one, to warm the very high technological content, not even the design institute What! We think the real reason for this phenomenon is the institute failed to arrive at the scene caused by the actual situation, not the level design problem, good news is that now this phenomenon is gradually reduced, the design House of the drawings is gradually get better, so that the design is not a mystery to warm things.
4, from the current size of the business to warm conditions can be seen, to warm the threshold is very low, many owners are individuals or small quickly entered the industry now is not too much to warm the large-scale enterprises, and other HVAC industry is difficult to compare the size of the business. the industry mainstream companies with annual sales of several materials, but also tens of millions, there are many materials producers are small workshops. the construction industry as a whole number of enterprises accounted for about 80%, so each region will have a few decent, Beijing two large-scale construction companies with annual sales of tens of millions will local construction companies on the scale of the basic annual sales in the millions, others are basically some of the smaller construction companies. comprehensive look at the floor heating industry, the number of enterprises and small in scale, low management level, low quality of employees, This shows that the threshold is too low in this industry, if floor heating is really so mysterious, then it would not be the situation of the!
From these analysis, there is nothing really to warm mysterious at all.
to warm the fact is a cooling mode, the entire heating system is at the end. to warm, also known as complicated, we do not deny to warm and comfortable, energy-saving benefits, but we are not able to function to warm the hype,beijing massage, but can not be to warm for a mystery, today made this topic a warm Lai Shixiang back to the original face the only way we can correct, rational, objective look at the warm, the only way we can better promote and spread to the warm, to warm the industry can make towards a better and healthy development of the road.
article Author Ge Baoliang floor heating industry for many years and in the boiler industry work practices, companies are now working to warm the creation of publicity and brand planning and other research. welcome to communicate guidance.
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